The Importance of a Professional Sales and Marketing Team

Monday, October 15th, 2018

As a real estate developer, your number-one goal should be to appeal to prospective residents so your properties rent or sell quickly. Unfortunately, the reality is that after wrangling your stakeholders in place, getting the project going and keeping it on track, you have little time to spare.

As a result, the specific needs and wants of prospective singles, couples and families are often left out until the time comes to market the property. By then, it may be too late to make amends.

A better method is to make the prospective buyer or renter the centerpiece of the project’s design from its inception. This “buyer-centric” approach requires a sales and marketing team to be onboard from the very beginning. Here are the benefits of doing so.

Insight into Specific Target Groups and Markets

Thanks to their years of experience and the ability to conduct real estate analyses, sales and marketing professionals have an intimate understanding of your prospective residents’ needs and wants. They know what amenities will and won’t add value, and they know what unit designs and layouts will and won’t sell. This can save you from making costly mistakes and enhances the results of the project you plan and deliver.

Effective Marketing Strategies

As your real estate project progresses into the marketing phase, it’s the sales team’s job to devise a strategy. A combination of data analytics, focus groups and real-world reconnaissance leads to a successful marketing campaign that targets the most promising prospects based on their demographics and geographies. Explaining the marketing strategy to real estate agents and brokers ensures that the consist message you’re going for reaches your customers.

Leveraging of the Brokerage Community

Residential broker networks can help your real estate development efforts. To tap into this useful resource, leverage your sales team’s alliance with the local brokerage community. Your team should provide brokers in the area with marketing content to send to their clients.

This relationship can be a boon for your project as brokers spread the word about your development at no additional cost to you. At the same time, the brokers are pleased to earn a commission from the sales they close. Plus, the buyers are happy because they received a good deal from a broker they know and trust. In this way, leveraging the brokerage community through your sales team is a win-win-win situation!

Put the Buyer First with Help from SagePoint

Clearly, the buyer should be at the center of every real estate development decision you make, especially in high-stakes projects involving luxury condos and customized single-family homes. SagePoint offers the professional marketing, sales and advisory services you’re looking for.

When we’re part of your project from the very start, you can expect your property to be positioned, designed and built to target your market and maximize your returns. To learn more about our services, please contact us online or email us at