In a way, developers have to be fortune tellers, gazing into the future and determining what consumers are going to want. While there’s no crystal ball that can reveal what’s next for resorts, there are some pretty interesting trends happening right now that may shape the future of vacationing. Here, we look at what’s happening now, to try and predict what’s next for resort development.
- Updated architecture is attracting new consumers. Resorts with modern architecture that incorporates local materials and retains a certain warmth are increasingly popular with today’s tourists. Open spaces, authentic art, and indoor-outdoor spaces increase a resort’s appeal.
- Curated adventure gives guests a personalized experience. Upscale travelers place a high value on unique experiences, and resorts are responding by creating personalized experiences for their guests. Experiential travel is enhanced by immersion into the local culture and “bucket list” activities, tailored to the individual.
- Agriculture is becoming an amenity. It makes sense, with the growing popularity of farm-to-table restaurants, that resorts would be successful in showcasing their “food story” and growing food onsite. When fruit trees, organic vegetable and herb gardens, and working fields are visible to guests, their bounty showcased in the resort’s restaurants, it offers a connection that’s attractive on a visceral level.
- “Togethering” requires spacious accommodations. Multi-generational vacations are becoming increasingly popular, as a way for grandparents, parents, and children to spend time together creating memories. Resorts that provide space for all that quality time, in the form of villas that sleep up to twenty people, are reporting that those larger units tend to sell out first. The best way to take advantage of this trend is to not just offer enough room for multiple generations of one family, but also activities to appeal to everyone involved.
Staying on top of resort development trends lets you take charge of your resort’s direction and gives you the ability to stay ahead of the competition. Shouldn’t your marketing firm do the same? Whether your focus is residential, or resort development, SagePoint has the knowledge and tools to keep you at the forefront of the industry, with the professional marketing, sales and advisory services you need to stay on top. When we’re part of your project from the very start, you can expect your property to be positioned, designed and built to target your market and maximize your returns. To learn more about our services, please contact us online or email us at firstname.lastname@example.org.